Equitable Reserve Association

Message from the President...

Since 1897, Equitable Reserve Association has been a trusted resource for securing the financial health of individuals, families and businesses.  Recent changes to our product portfolio, Bylaws and Articles of Incorporation reflect our devotion to continuing our high-quality benefits and services.  Now that many updates are in place, accountability is our top focus.

First and foremost is the accountability to our members. Our number one fiduciary responsibility is that insurance benefits are protected for the long-term.  With that in mind, we continue to analyze options for the Association as it relates to products offered, investment philosophy, growth and greater economies of scale.

The Home Office is held accountable to a higher standard.  Our service must be based on how we would want to be treated if we were in our member’s shoes.  Priority, privacy and responsiveness are key measures of our service promise to members.

Our Financial Representatives are chosen by their ability to assist prospective members from the initial meeting, through the application and membership process.  On an ongoing basis, we hold representatives accountable for presenting solutions which merit a member’s trust and meets their needs.

Regulators hold the Board of Directors and Executive Team accountable for the long-term solvency and financial strength of the organization. Annual, independent audits are performed to review our financial numbers.  On a quarterly basis, the Wisconsin Insurance Department does a complete analysis of our fiscal statements, just like they do for other insurance companies domiciled in the state.

Our members are key to connecting with and serving our communities.  By volunteering (and reporting) their hours, they help us maintain our accountability with regulators who monitor the Association’s not-for-profit status.  Our volunteers illustrate and embody the important services our fraternal benefit society provides.

As we highlight accountability as a core focus, be assured that our promise to new and existing members is always the same; to review, assess, and monitor all areas of our Association to make sure our member’s benefits are there when they need them.

Fraternally,

Melvin L. Rambo
President & CEO





All dollars reported in millions






All dollars reported in millions

Financial Statement

For the Year Ended December 31, 2010

ASSETS		2010		2009
	Bonds	$111,911,152		$110,896,876
	Common Stocks	3,246,673		3,176,633
	Real Estate	97,233		104,021
	Data Processing Equipment	23,621		27,399
	Certificate Loans and Liens	5,857,902		5,431,212
	Cash on Hand and Short-Term Investments	5,549,941		3,641,037
	Subtotal:	$126,686,522		$123,277,178
	Insurance Premiums and Considerations	24,300		50,565
	Investment Income Due and Accrued	1,279,537		1,294,603
	Total Assets:	$127,990,359		$124,622,345

LIABILITIES		2010		2009
	Policy Reserves	$116,867,500		$113,544,482
	Reserve for Supplementary Contracts	913,459		929,685
	Reserve for Certificate and Contract Claims	420,805		198,593
	Dividends Apportioned & Left on Deposit	1,512,573		1,596,030
	Advance Premium Deposit Funds	131,868		169,543
	General Expenses, Taxes, Commissions, etc.	408,687		322,599
	Amounts Retained as Trustee	1,430,737		1,561,026
	Interest Maintenance and Asset Valuation Reserves	1,844,663		1,157,470
	Total Liabilities:	123,530,292		119,479,427
	Unassigned Funds:	4,460,067		5,142,917
	Total:	$127,990,359		$124,622,345

2010 at a glance...

	Certificates in Force	20,921
	Insurance in Force	$514 million
	Dividends to Members	$90,111
	Premium Income	$7.6 million
	Net Investment Income	$5.9 million
	Surplus, Interest Maintenance Reserve, and Asset Valuation Reserve	$6.3 million